“Cool Japan” – Studio Ghibli
- Published 2010.7.13
The reason why Japanese people strongly support Studio Ghibli works as being “cool Japan.”
Tokyo Polytechnic University found that in a recent study, out of all movies that they would like to introduce to the rest of the world, every generation picked Studio Ghibli films as number one. Seventy-six percent of Japanese people supported Studio Ghibli.
For the 763 people who voted Studio Ghibli films as being “cool,” the majority, 78.9% said that it was because of the “beauty of the film and expressive power of space.” With over 20 points of difference, 58.6% said that it was because of the “world appearance,” and 57.3% said that it was because of the “themes discussed in the film, and the entire message.”
■Why are Studio Ghibli films considered “cool Japan?”
- 1for the beauty of the film, and expressive power of space
- for world appearance
- for the themes discussed in the film, and the entire message
- for the music produced by Hisaishi Jo
- for the desirable characters
When asked what Studio Ghibli movie they would like to show children around the world, Japanese people chose “My Neighbor Totoro” (Tonari no Totoro) at 80.5%, “Nausicaa of the Valley of the Wind” (Kaze no Tani no Nausicaa) and “Spirited Away” (Sen to Chihiro no Kamikakushi), tied with 63.4%.
■What Studio Ghibli film would you like to show children around the world?
| 1. My Neighbor Totoro | (Tonari no Totoro) |
| 2. Nausicaa of the Valley of the Wind | (Kaze no Tani no Nausicaa) |
| 3. Spirited Away | (Sen to Chihiro no Kamikakushi) |
| 4. Castle in the Sky | (Tenku no Shiro Laputa) |
| 5. Princess Mononoke | (Mononoke Hime) |
| 6. Kiki’s Delivery Service | (Majo no Takkyubin) |
| 7. Grave of Fireflies | (Hotaru no Haka) |
| 8. Ponyo on the Cliff | (Gake no Ue no Ponyo) |
| 9. Howl’s Moving Castle | (Howl no Ugoku Shiro) |
| 10. Whisper of the Heart | (Mimi wo Sumaseba) |
